Repeat to yourself three times: A story is just the starting point of a conversation with readers.
The “reporting from a lofty place” days are over. But some habits are hard to shake. So how have news organizations reinvented themselves to really, truly be a part of the communities they’re reporting on?
The Bakersfield Californian did it in a number of ways. In Journalism Next (Chapter 10), Mark Briggs writes about how to “manage and leverage” that conversation. Read that chapter and prepare to ask Mike Jenner questions. He’ll be with us tomorrow for a conversation about — you guessed it — conversation.