On Thursday, Joy Mayer will engage us on the subject of engagement. Yes, I realize this is a bit like a conversation about conversation. But it’s different.
Joy is doing some research at the Reynolds Journalism Institute this year on how news organizations are engaging with their communities. But, she writes:
…what does engagement really mean? And what does it look like in community newsrooms, from mainstream newspapers to experimental startups?
Mike Jenner gave us a pretty close look today at what one large newspaper did to transform its relationship to its readers. Joy Mayer will focus on Thursday on what start-ups are doing.
Be ready to engage Joy by reading more about this question of engagement. And then see how you like the parallel she draws between the Great and Powerful Oz and the old-fashioned news organization with its one-to-many “lecture” journalism that presumes to know what the reader needs (and ignores what the reader wants).
I would venture to say that we at the Missourian and Vox haven’t yet managed, as Toto did, to pull back the curtain that separates the mere mortals from the magical machinery of journalism.
But I want to know what you think.