Joy Mayer will be with us in class this week to talk about engaging readers. I’ll be blunt: Right now, we’re not great at this. We try to keep up with readers’ comments and take part in the conversation after publication.
One of the things we haven’t quite figured out at the Missourian is how to engage readers before publication.Or how to keep them engaged in an ongoing story or effort. Or how to keep ourselves engaged, post-publication.
Joy has done a lot of thinking and writing about this. I’ve already assigned chapters 10 and 11 in the book, but I would also like you to read, “What does “engagement” really mean?“,
“So long, ‘Wizard of Oz’ journalism. Let’s make margaritas!” and “What Engagement Means…“. (None of these are very long.)
Take a long look at the diagram in that third post; it’s kind of a mind-blower. What would you create in those spaces?