If you’re like me, your sense of what journalism is — and what your role as a journalist is — has changed since you decided to pursue a degree in it.
And honestly, your sense of journalism ought to remain very flexible as the information ecosystem continues to change and then change again.
To paraphrase Ferris Bueller: “(Journalism) moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Arguably, we mainstream media folks have missed a lot. Too often, we’ve been like a cartoon character chasing the train and managing just barely to grab ahold of the caboose.
If we are to have any hope of getting back on that train, I think reader engagement is a big part of the solution.
Joy Mayer will be joining us in class tomorrow to talk about reader engagement, which is
her specialty. I like this post from her blog, inspired by a talk Tom Rosenstiel gave at a conference recently. Please read it, and think about it. Oh, and engage with it.
Which of these functions have you performed in your reporting this summer?