We’re going to talk tomorrow about writing tightly and brightly with the online and mobile reader in mind. To that end, I’d like you to read this piece from BBC Academy and also this piece from the same source (ignore the Britishisms — you know how to spell realize and that the punctuation goes inside the quote marks nearly every time).

Although this piece from Slate is a little dated, it does introduce you to the ideas of Jakob Nielsen. Plus, it’s easy to read — and that’s the point. Be clear, concise and conversational in tone because that’s what works on line. Once you abandon the false formality that finds its way into journalistic writing, you’ll find the writing process gets easier. And what writer doesn’t want it to be easier?

And who doesn’t want their work to be read? Otherwise, it’s just a bunch of blah, blah blah…